Masters True Value Offers Added Value to Veterans in Kearney, Nebraska

April 30, 2018
On March 23, Kurt and Danelle Nelson held a grand opening for their first DTV store, Masters True Value of Kearney, Nebraska, along with close partner and general manager Andy Donovan. Inspired by the now-closed Wilke True Value, which used to be a couple doors down, the Nelsons recognized that “people knew True Value, so instead of trying to re-brand another store, we just decided to reopen a True Value.”

The Nelsons are proud to offer their community 5,000 sq. ft. of products including a new paint center and a wide assortment of hardware, pet and farm supplies. As Danelle is a 17-year Air National Guard member, the store will also serve as a flag retirement facility and offer a 10% daily discount to veterans.

True Value RD Greg Wood and RC Stacey McCroden, along with nearby store owners Mike and Shirley King (from King’s True Value in Loup City), attended the ribbon cutting. Opening weekend yielded a great turnout with free food, a bounce house, a Spin to Win wheel, a 20% off bucket sale, a BOGO paint sale and giveaways for a pressure washer, Weber grill and cordless drill. Donation proceeds benefited two local groups: V.E.T.S and Bravehearts Equine Therapy. The entire family was also on hand to help out, with the kids especially excited about the Spin to Win wheel and signing customers up for rewards.

Congratulations to the Nelsons and the Masters True Value team!