La Mundial Keeps Growing in Honduras

November 16, 2017
On November 9, Agencia La Mundial welcomed its eleventh and biggest True Value store in Honduras. Second generation owner Kenny Yuja has been a True Value retailer since 2006 and won Best Hardware Store in Town - International in 2014.

By excelling in customer service and embracing all the opportunities True Value offers, La Mundial has secured a reputation as the leading hardware store in the country. This new facility in the city of Progreso incorporates some DTV elements to offer even more products. With 60,000 sq. ft. of retail space and 40,000 sq. ft. for parking, it includes a full lumberyard and construction materials site. Notably, the team worked together to open the doors in record time and take advantage of the holiday season.

The Mayor of Progreso, local government officials, True Value’s International Territory Manager Alberto Gonzalez, and many customers joined the family-friendly grand opening ceremony. Live music and fireworks lent a particularly festive air, along with specials and promos in every department, power tool and cooking demos, and a motorbike raffle. Sales were also encouraging, at $45,000 on the first day.

¡Felicidades, Kenny Yuja & La Mundial!