April 25, 2022

CHICAGO, APRIL 25, 2022 — True Value Company has announced a new, hardware-channel exclusive partnership agreement with Halstead, a proud member of the HMTX family of companies, making True Value the only national hardware channel distributor for Halstead’s Allure® brand of flooring products.

First unveiled to retailers during its Spring Reunion in early March, this agreement marks True Value’s first time ever carrying the Allure® brand. True Value will initially provide its customers with exclusive warehouse access to four warehoused SKUs in the industry’s most popular colors and eight special-order SKUs in other colors. The two lines of product, one floating and one loose lay, are being ordered for shipment to retail stores in June. True Value will eventually carry the entire Allure® catalog.

“HMTX Industries is a terrific strategic partner in the vinyl flooring space,” True Value Company CEO Chris Kempa said. “Our customers have been asking us for products that take advantage of innovations in this space and we’re excited to provide them exclusive access to the Allure® line. This gives our retailers the ability to stay ahead of style and finish trends in a growing DIY category and further makes them the destination store in their local market with products that their customers turn to them for every day.”

“Retailer independence is something we highly value,” President of Halstead Eric Anderson said. “As we explored new ways to reach and serve hardware stores and their customers, partnering with True Value’s family of independent, locally-owned stores made all the sense in the world. We are very excited to bring True Value customers to the forefront of innovative, high performance, premier quality products that add value and beauty to their homes and businesses.”

About True Value Company
True Value Company, headquartered in Chicago, is one of the world’s leading hardlines wholesalers with a globally recognized brand and over 70 years of experience serving independent hardware retailers. True Value Company provides its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services like eCommerce ship-to-store, store remodel support and True Value University, all within a flexible model that requires no membership. With 13 regional distribution centers, and approximately 2,500 associates serving over 4,500 stores, True Value Company celebrates independence and drives retail excellence across the U.S. and internationally. Learn more at

About HMTX Industries
HMTX Industries is an $850M global new materials flooring company and one of the largest vinyl flooring companies in North America. Its Allure® branded products serve a diverse cross-section of the construction marketplace.  It is headquartered in Norwalk, CT, while presently doing business in more than 40 countries around the world.  As a global leader in sustainable practices, HMTX sets industry standards for high performing and on-trend designed products with its manufacturing processes, workplaces and product ingredients all reflecting a dedication to the environment. HMTX has received numerous accolades for innovation, supply chain performance, online excellence, and partnership. Learn more about HMTX Industries LLC at