TRUE VALUE PAINT MANUFACTURING
Offering a complete paint line for DIY and pro customers.
True Value Company has one of the largest paint manufacturing facilities in the country and produces several millions of gallons of paint annually, sold under the EasyCare® label. These include:
- Interior and Exterior Liquid Paints
- Aerosol Paints
- Paint Applicators
- Porch and Floor
- Interior and Exterior Stains
- Canned Enamels
In 2022, True Value acquired Majic – the consumer paint business of Yenkin-Majestic – and added 1,000 SKUs to our existing, award-winning offerings.
EASYCARE PLATINUM
Paint and prime in one easy step with our best finish. The state of the art technology provides unmatched coverage and superior application even on the most challenging paint projects.
EASYCARE ULTRA PREMIUM
This superior paint offers premium durability for every room in your home.
EASYCARE 365
This paint and primer in one delivers just the right blend of color and quality at an affordable price.
EASYCARE WOODSMAN
An oil-based penetrating stain that provides long-lasting protection and highlights the beauty of interior wood.
EASYCARE LIMITLESS
A super-premium interior paint with one-coat coverage guarantee and Scuff Armour technology.
EASYCARE READY-TO-USE
Classic designer-selected colors. Paint & primer in one. 25-year warranty.
EASYCARE X-O
A superior interior/exterior rust preventative designed for use on clean or slightly rusted ferrous metals. Excellent for use under farm equipment, tractors and trucks. Also excellent for use under light colored paints.
EASYCARE PORCH & FLOOR
A quality economical all-purpose utility enamel for use on all interior/exterior wood, concrete and primed metal. Ideal for floors, railings and other surfaces where a wear-resistant coating is needed.
EASYCARE PREMIUM DECOR
A decorative interior/exterior spray that protects while it beautifies and is ideal for plastic surfaces.
INSPIRATION REALIZED COLOR CENTER
Our color center and décor package is a comprehensive program that turns your store into a paint destination, with a completely new shopping experience for your customer. The modular carousel allows retailers to create this paint experience in the way that best suits their store needs.
2019 Global Shop – Outstanding Merchandising Achievement Awards
The Inspiration Realized Color Center received the highest honor – the Gold Award – in the Home & Garden category and was one of three finalists for the Display of the Year award.
OUR ASTHMA & ALLERGY FRIENDLY CERTIFIED PAINT
EasyCare® Ultra Premium Acrylic Latex Interior Paint has earned the Asthma and Allergy Foundation of America (AAFA) asthma & allergy friendly® certification. Please refer to the following when using the mark.
