TRUE VALUE MARKETING PROGRAMS
Drive sales and traffic to your store with our marketing tools.
2026 Marketing Program
NEW True Value Brand Awareness Program
Truevalue.com National Ecommerce
We’ve revamped our brand program for 2026 based on your feedback! We’re getting back to national advertising to focus on driving awareness for the True Value® brand.
All retailers currently participating in Brand+ or Brand Basics will be rolled into this new Brand Awareness Program. Review updated brand guidelines and requirements on the Brand page of Netwarehouse.
We’re excited to reintroduce a modern, high-impact national ecommerce platform that is included in our Brand Awareness Program.
True Value Rewards
Local Digital Booster
Local Print Booster
True Value Rewards® continues to be the foundation of our brand and marketing programs.
Enhance your local reach with targeted display and paid social advertising designed to complement the national Brand Awareness Program.
Print marketing remains essential, and we’ve updated programs based on your feedback to maximize your 2026 investment.
True Value Brand Awareness Program
All new program designed to drive brand awareness for True Value across the country
As part of this program, we’re rolling out an expanded national media plan that includes ConnectedTV, YouTube, radio, paid search, paid social, and more. This investment includes an exciting new brand campaign launching in January 2026, featuring a famous face to bring recognition to True Value stores.
Complemented by local marketing efforts and other brand investments like store design and ecommerce, this program strengthens your ability to compete in your market and ensures the iconic True Value brand stays top of mind with customers.
Together, we’re building more awareness, more recognition, and more resources for shoppers to choose True Value.