TRUE VALUE HISTORY
True Value has over 70 years' experience serving independent retailers just like you.
True Value has a proud heritage of supporting the growth and success of independent retailers—it’s how we started, how we operate now, and how we see the future. In an age of retail chains and big boxes, we understand that both retail and wholesale customers still value quality products, exceptional service, and expert advice. This is the foundation of our business.
After seven decades working with independent hardware retailers, today’s True Value is not only a stalwart of the industry, but also has the experience, the relationships, and most importantly the network of independent stores to ensure a long and bright future for the business.
In 1948, John Cotter founded Cotter & Company, a retailer-owned company that included 25 independently owned and operated stores. With the purchase of Hibbard, Spencer, and Bartlett in 1963, Cotter not only acquired the company but also the True Value trademark—a long-standing brand and presence since 1932.
The business has continued to grow and evolve ever since, with a firm focus on supporting growth and profitability for independent hardware retailers.
Today True Value Company is one of the world’s leading hardlines wholesalers with a globally recognized brand providing its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs, and a la carte value-added services like local ecommerce, store remodel support, and True Value University—all within a flexible model to meet each retailer’s needs.
In November 2024, True Value’s journey entered a new chapter with its acquisition by Do it Best, a move that has brought added strength and stability to the company. This acquisition integrates True Value into the broader Do it Best cooperative, aligning both companies’ shared values of supporting independent home improvement hardware stores, home centers, and lumberyards. This strategic partnership enhances True Value’s ability to expand its offerings, improve its operational efficiency, and increase product availability across the network. True Value now has even more resources at its disposal to drive innovation and deliver top-tier service to its retail partners. Together, Do it Best and True Value will continue to support over 8,000 stores globally, contributing to the success of independent store owners while adapting to the ever-changing retail landscape.