True Value has the strongest private label brands in the industry, all easily available through our warehouse ordering system.

Our exclusive brands meet or exceed the specifications and features of national branded products at lower price points — which means a higher margin for you.


  • Differentiates you from other retailers
  • Attracts new customers
  • Provides more competitive price points for consumers
  • Builds customer loyalty
  • Creates repeat purchase opportunity

Our most recognized brand, Green Thumb covers 18 categories of Lawn & Garden and Outdoor Tools. With multiple levels of quality, the brand appeals to a wide range of DIY and professional users.

Handcrafted in the USA, EasyCare premium paints provide a product rivaling national brands at an unbeatable price. We offer multiple choices appealing to both the value-based shopper and the premium paint buyer.

The backbone of the independent hardware store, our Master brands include high-quality tools, accessories, plumbing supplies and repair items, electrical supplies and farm & ranch products all at a value price.

Our outdoor décor brand makes your store a destination for lighting, patio furniture, umbrellas, fire pits and more, while offering you a higher margin than the national brand products.

Our Pet Expert line features nutritiously formulated pet food and treats as well as accessories your pet-owning customers will love.

Our modern home comfort and décor brand appeals to our value-conscious consumers. Includes faucets, showerheads, bath hardware as well as air conditioners, dehumidifiers and fans.

Our safety and security brand is redesigned and expanded from locksets to safety and security products. Includes safety, flashlights, tarps, padlocks and chains, locksets, floor savers and casters.

Our “every hardware store” brand encompassing your basic hardware customer needs across the store.

This brand offers you a festive assortment of holiday lighting, wreathes, garlands, ornaments and more at savings.

Paint tools and applicators, some made in America.

Our OPP brand for those customers on a budget.


Retailers earn an average of 18% more margin selling private label brands than selling national branded items.