TRUE VALUE REUNION

True Value is primed and ready to support your business by getting you the industry-leading products you need, when you need them.

Reunion is our twice-a-year trade show that brings together retailers from across the country for showstopping deals, including exclusive assortments, displays, new items and more!

JOIN US SEPTEMBER 13-16, 2023 IN HOUSTON

John Mellencamp to Perform Concert at True Value 2023 Fall Reunion

Legendary singer-songwriter John Mellencamp will be the headline entertainment at our 2023 Fall Reunion! Mellencamp will perform in concert on Friday evening, September 15 at our welcome reception, held at the George R. Brown Convention Center in Houston.

John Mellencamp has been an American icon for over 35 years and has sold over 35 million records worldwide. He has amassed 13 Top 40 hits, including “Jack and Diane,” “Small Town,” and “Pink Houses.” Mellencamp has also been recognized with multiple Grammy Awards, Billboard Awards, and induction into the Rock and Roll Hall of Fame, among many other honors.

To learn more about True Value Reunion, please contact us here.

2023 Fall Reunion Schedule

Wednesday, September 13

  • Retail Best Practices Conference
  • Home & Garden Showplace and Agway Retailer Conference
  • Demo Day
  • Assortment City Preview Night 

Thursday, September 14

  • General Session
  • Show Floor Opens
  • Welcome Reception with John Mellencamp
  • FRAPPY Hour

Friday, September 15

  • Show Floor is Open
  • Grill ‘n’ Chill

Saturday, September 16

  • Show Floor Closes at 1 p.m.

What can you expect from a True Value Reunion?

WELCOME RECEPTION

Enjoy entertainment and complimentary food and beverages. Meet and network with the True Value family of retailers, associates and vendors.

FUN EVENTS

Join us on the show floor for our popular Spin It to Win It raffle, product demos and a chance to engage with True Value associates and retailers. 

LEVERAGE OUR STORE DESIGN AND PLANNING EXPERIENCE

Meet with our store planning and design team to discuss how True Value can upgrade your look, tailored to your unique needs and market. True Value has the product, supply chain expertise, tools and technology to support and grow your business.

GENERAL SESSION LEADERSHIP UPDATE

Hear a business update from senior leaders about the strong state of the company.

HEAR FROM OUR TRUE VALUE PRODUCT MERCHANTS AND VENDORS

Modernize your merchandising and view our industry-leading assortments. Talk to our merchants about trends, must-have products and new item demonstrations to boost your bottom line.

Scenes from 2023 Spring Reunion in Chicago

Learn more about attending Reunion

Join us each spring and fall to shop product in-person and lock-in the best prices.
Please reach out to Reunion@TrueValue.com with any questions.