Open a True Value Hardware Store

True Value 2021 Fall ReunionAttend Reunion

Joining True Value is joining a passionate community of 4,500 independently owned retail stores. Our vision is for every True Value retailer to be the best hardware store in town.

True Value is unique among franchises and hardware co-ops—we require no investments or franchise fees that may limit your freedom or profitability. As a hardware wholesaler with a retail consumer brand, we offer you over 85,000 products at wholesale prices, plus optional programs to support your retail operations and sales.

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Why Join True Value?

Low Franchise Costs

Unlike typical franchises and hardware co-ops, True Value requires no investments or franchise fees that may limit your profitability. You have the freedom to operate your business as you see fit. This includes the optional use of our nationally recognized brand name, shared by 2,200 other stores. This also includes the ability to choose the wholesale products and retail programs that fit your budget and drive the most retail sales for your business.

When you open a hardware store or convert a hardware store, you may be eligible for low-interest, retail-growth loans with 10-year payment terms.

  • 4,500Independent Retail Stores
  • 2,200Branded Stores
  • 60Countries
  • 13Regional Distribution Centers

Popular Products at Competitive Prices

True Value offers more than 85,000 products from thousands of vendors at competitive, wholesale prices. Our assortment of popular brands, niche items, and True Value exclusives provides endless possibilities to customize your product selections for your market. This includes the strongest private label brands in the industry, all easily available in our warehouse ordering system. We also offer volume and growth rebates on your wholesale purchases and flexible buying opportunities for you to adjust to local and seasonal trends.

True Value does not require a stock minimum or equity investment. We get to choose where to buy from and make decisions about how we invest in our store. That’s true independence.

Willis Qualheim | Owner, Park Falls True Value

When you become a True Value customer, we treat you like family. That’s why we call our twice-yearly buying shows “Reunion.” In just four days you’ll have opportunities to prepare for your most important selling seasons, plan for promotions, update your store and drive success.

Reunions are packed with:

  • The BEST products and buying opportunities in the business
  • Industry insights
  • Educational sessions
  • Networking
  • World-class entertainment

Marketing Tools that Help You Sell

As a hardware wholesaler with a retail consumer brand, we measure our success by what you sell. True Value offers customizable, a la carte marketing programs to help you attract customers and grow, overall returning $16 for every $1 spent. We ensure your store is top of mind wherever your customers are searching and shopping, with a mix of print and digital marketing.

Digital Marketing at Vassar & Frankenmuth True Value

Support for Specialty Businesses

Our hardware store format adapts to urban and rural locations of all shapes and sizes. At True Value, our philosophy is simple: Every retailer is different. Only you know your store like you do. And the most important thing about our business is to help you grow yours.

True Value provides specialized support to a variety of retail operations beyond core hardware:

New Store Program

When you open a True Value hardware store, we work with you to make the process easy. You may be eligible for low-interest, retail-growth loans with 10-year payment terms.

Our New Store program offers the following benefits:

Base Program

  • 100% opening stock order inventory credit
  • Store survey
  • Floor plans and planograms
  • Merchandise coordination
  • Suggested pricing plan
  • Grand opening support

Optional Add-Ons

  • Project manager
  • Professional merchandisers
  • New store onboarding

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Convert a Store

When you convert a hardware store to True Value, our dedicated conversion team works with you to make the process seamless. Like retailers who open a new store, you may be eligible for low-interest, retail-growth loans with 10-year payment terms.

  • Programs to fund store remodeling
  • Competitive rebate programs

True Value is the wholesaler of choice for independent hardware retailers who value the freedom grow on their own terms. Whether you’re with Ace Hardware, Do It Best, Orgill, or any other franchise or wholesaler, let us show you the true value behind True Value.

Contact us for more details.

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