LAUGHLIN CONSTABLE NAMED AGENCY OF RECORD FOR TRUE VALUE COMPANY
LAUGHLIN CONSTABLE NAMED AGENCY OF RECORD FOR TRUE VALUE COMPANY Global hardware brand taps Chicago agency for brand strategy, media and creative duties CHICAGO (June 29, 2023) – Laughlin Constable, the independent, full-service brand experiences agency today announced it has been named the agency of record for the True Value Company, one of the world’s […]
Northern Lakes: True Value Back in Town
Northern Lakes: True Value Back in Town “Since putting the True Value logo back on the building, we’re hearing from customers tht they missed their True Value store and it’s great to have True Value back in town. They say ‘We know who you are,’ and that makes a big difference because they trust what’s […]
JOHN MELLENCAMP TO PERFORM CONCERT AT TRUE VALUE 2023 FALL REUNION
JOHN MELLENCAMP TO PERFORM CONCERT AT TRUE VALUE 2023 FALL REUNION September 13-16 in Houston, Texas True Value Company is excited to announce that legendary singer-songwriter John Mellencamp will be the headline entertainment at its 2023 Fall Reunion market. Mellencamp will perform in concert on Thursday evening, September 14, at the George R. Brown Convention […]
TRUE VALUE COMPANY ACQUIRES SHUR-LINE & WORDLOCK BRANDS
TRUE VALUE COMPANY ACQUIRES SHUR-LINE & WORDLOCK BRANDS Bolsters Distributor’s Exclusive Line-up of Paint and Other Products CHICAGO, March 31, 2023 — True Value Company, one of the world’s largest hardlines wholesalers, today announced it has purchased certain assets of Nova Wildcat Shur-Line Holdings, Inc., including the Shur-Line and WordLock range of products. “Acquiring Shur-Line’s […]
TRUE VALUE MANUFACTURING ANNOUNCES FACILITY AUTOMATION
TRUE VALUE MANUFACTURING ANNOUNCES FACILITY AUTOMATION March 7, 2023 New High Speed Filling Line Increases Capacity to Meet Growing Customer Demand MARCH 7, 2023 – Today, True Value unveiled new, modern upgrades to its True Value Manufacturing facility at a ribbon-cutting ceremony attended by True Value executives and Mark Kownick, Mayor of the Village of […]
TRUE VALUE CELEBRATING 75 YEARS OF HOMETOWN VALUES & SERVICE
TRUE VALUE CELEBRATING 75 YEARS OF HOMETOWN VALUES & SERVICE February 20, 2023 COMPANY TO RECOGNIZE BRAND MILESTONE WITH A YEARLONG CELEBRATION CHICAGO, FEBRUARY 20, 2023 — True Value Company, one of the world’s largest hardlines wholesalers, today announced the yearlong celebration of its 75th anniversary and the continuing legacy of hometown values and building local communities. […]
TRUE VALUE COMPANY ACQUIRES THE AGWAY BRAND
TRUE VALUE COMPANY ACQUIRES THE AGWAY BRAND November 01, 2022 Purchase of Brand Trademark a Key Growth Opportunity in the Rapidly Expanding Farm & Ranch Retail Category CHICAGO, November 1, 2022 — True Value Company (“True Value”), one of the world’s largest hardlines wholesalers, today announced it has acquired the brand trademark rights from Agway Farm […]
TRUE VALUE INTRODUCES EASYCARE LIMITLESS®, A NEW LINE OF SUPER-PREMIUM PAINT
TRUE VALUE INTRODUCES EASYCARE LIMITLESS®, A NEW LINE OF SUPER-PREMIUM PAINT September 19, 2022 The Crown Jewel of True Value’s EasyCare® Paint Brand, EasyCare LimitLess® Launched at Company’s 2022 Fall Reunion Event in Denver, CO CHICAGO, September 19, 2022 — True Value Company has announced the launch of EasyCare LimitLess®, a super-premium interior paint. Unveiled last […]
TRUE VALUE COMPANY AND TORO ANNOUNCE EXPANDED PARTNERSHIP AGREEMENT
TRUE VALUE COMPANY AND TORO ANNOUNCE EXPANDED PARTNERSHIP AGREEMENT September 16, 2022 CHICAGO, SEPTEMBER 16, 2022 — True Value Company today announced an expanded partnership agreement with Toro that will provide True Value’s independently owned retailers access to the complete line of Toro’s battery-powered Flex-Force® 60V outdoor power equipment. Unveiled to retailers today at its Fall […]
TRUE VALUE COMPANY RAISES NEARLY $1 MILLION AT 2022 CHARITY GOLF CLASSIC EVENT
TRUE VALUE COMPANY RAISES NEARLY $1 MILLION AT 2022 CHARITY GOLF CLASSIC EVENT July 22, 2022 Annual Fundraiser Supports True Value Foundation’s Education and Community Programs for Youth CHICAGO, July 1, 2022 — True Value Foundation (TVF) today announced that it raised nearly $1 million at its 2022 Charity Classic golf fundraising event. Held on June […]