March 26, 2019

Independent retailers will gain product knowledge and marketing support 

VERNON HILLS, Ill., March 25, 2019 – Combining the history, heritage and expertise of two iconic brands, Rust-Oleum and True Value have announced the creation of the Rust-Oleum Certified Hardware Retailer Program. 

A first for the two companies, the program will help independent hardware stores establish themselves as a paint destination for consumers. Participating dealers will receive product training, special promotions and a wide variety of marketing elements for Rust-Oleum products. 

“Our goal is to do all we can to see independent retailers thrive in this competitive space,” said Jeff Kistler, senior vice president of sales at Rust-Oleum. “We are working together to support store owners with the tools they need to offer their customers complete satisfaction.”   

With more than 4,500 stores and nearly 2,500 associates, True Value leaders are confident the program will equip store owners with the knowledge they need to best serve their customers. 

“True Value is focused on helping our store owners succeed by ensuring they have access to innovative products and the best retail assortments,” said Todd Stanojev, divisional vice president of merchandising at True Value Company. “We are excited to partner with Rust-Oleum on the launch of this new program and look forward to seeing our retailers turn their stores into the paint destination in their community.” 

About Rust-Oleum 
For nearly a century, Rust-Oleum has been the global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals alike across categories including small project paints, cleaners, primers, automotive, industrial, high performance coatings and wood care. Its wide breadth of brands and products include such trusted names as Rust-Oleum, Stops Rust®, Painter’s Touch®, Universal®, EpoxyShield®, Varathane®, Zinsser®, Watco®, MultiSpec®, X-I-M®, Krud Kutter®, RockSolid®, Wipe New®, Testors®, Seal-Krete®, Modern Masters®, Moldex®, Whink®, Miracle Sealants®, Roto-Rooter®, and Mean Green® .Visit for more information. Follow Rust-Oleum on LinkedIn, Pinterest, Facebook, Twitter and Instagram. 

About True Value Company 
True Value Company, headquartered in Chicago, is one of the world’s leading hardlines wholesalers with a globally recognized brand and over 70 years of experience serving independent hardware retailers. True Value Company provides its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services like eCommerce ship-to-store, store remodel support and True Value University, all within a flexible model that requires no membership. With 13 regional distribution centers, and approximately 2,500 associates serving over 4,500 stores, True Value Company celebrates independence and drives retail excellence across the U.S. and internationally. Learn more at 

Media Contacts: 
Vincent Pierri
Senior Manager, PR & Corporate Communications

True Value Company 
Jennifer Born 
Manager, Media Relations