Allendale True Value Resets for Success
December 14, 2018
Chad Ayers, owner of Allendale True Value & Rental in Allendale, Michigan, has been finding innovative ways to make his business stand out all year. The store hosts a special event every month, kicking off with Contractor Night in January and continuing with themes such as Soap Box Derby, Ladies Night, Weber Week, March (Man)ness, and a 25th Anniversary Sale.
At the beginning of the year, Chad also did a Spring Lawn & Garden reset to include power equipment such as Stihl, followed by a massive Stihl display in October to get customers ready for leaf-blowing season. The reset jumpstarted a 9.9% YTD sales increase, proving the value of introducing new product lines in-store.
Congratulations to Chad and Allendale True Value & Rental!